Amazon Brand Guidelines

In Amazons brand guidelines, they have a lot o ways of how they like things done. They do not want their links to have any promotions included, only "Shop at Amazon". They also said never say "Shop on Amazon". 

When providing special offers, it should never say things like "Win a free...", only "Enter to win... restrictions apply" so there is no confusion and shows it is not guaranteed. 

When using the logo, they have many restrictions such as the exact orange and black color to use. Do not ever use other colors unless it is on a dark background, otherwise, use white instead of black. 

They also do not want advertisers to use their sites buttons such as the cart or the subscribe and save unless approved. 

https://images-na.ssl-images-amazon.com/images/G/01/AdvertisingSite/pdfs/AmazonBrandUsageGuidelines.pdf

Comments

Popular posts from this blog

Photography Lesson

The Last DJ